#Yoast seo checker tekst update#

However, PR campaigns for product launches (re) always require a lead time. In most cases, updates are not reported at all or only shared during or after the rollout.

#Yoast seo checker tekst update#

The update was announced by Google early.As a result, the implicit key message “Google search is getting more useful” is conveyed in almost every message. It also explicitly describes what it’s all about which works better in terms of PR than a meaningless name. The name of the update is similar to the page experience or mobile compatibility updates but is different from the core updates, Hummingbird, Panda or Penguin.The following aspects indicate that updating useful content is also a professionally designed product PR campaign. Search is the most important product of Google Therefore, PR must be done for it. Like almost every company, Google has communication goals that are pursued through marketing and public relations. Regardless of how you assess past and future impacts from updating useful content, one thing should be mentioned – communication surrounding the update was a prime example of a well-planned and executed PR campaign.įirst, you’ll be wondering: Why does Google need PR at all? The useful content update was a well-executed PR campaign Get the daily newsletter that marketers rely on. Not many assumptions and information from Google have been noticed to this day.Īccording to Google’s Danny Sullivan, there may be more in terms of additional updates.

Note: Do you use AI tools to create text for topics like ringtones, codecs, or lyrics? This doesn’t really make sense either.

Google also wanted to devalue automated content, which would be an answer to the expected flood of AI content.

Note: Does experience play a major role in ringtones and lyrics? I don’t believe in that! According to the analysis of our valued colleagues, the markup pages were about copied content (ie, duplicate content) and not a lack of experience.

The frequent reference to experience suggests that there should also be an update with the EAT.

Note: If you look at the significant loss of visibility for some areas that are supposedly negatively affected by the update, you can incur a website-wide penalty.

Updated at the site level, which should affect not just individual content but the content of entire websites.

Here is the basic data from Google regarding updating useful content and my theories largely drawn from it. Critical thinking and the alignment of theory and practiceįirst, reviewing the interpretations and expectations drawn from Google’s announcement and the end results makes sense.